![]() ![]() “The iconic worm logo is modern and playful, and speaks to the grass-roots of composting. Seachange (opens in new tab) came up with a visual identity centred on a green colour palette and a graphical representation of worms, rolling this out across the packaging, website, printed material, bin bags and other merchandise. The bin liners carry the word 'yum', to keep things fun, and the company used biodegradable materials for its business cards and merchandise. “It needed to go against the grain of the visual world of composting which is saturated with leaf logos, recycling symbols and overly worthy messages.” “Our strategy was to do something fresh for the sector modern, fun and accessible to everyone,” says Seachange creative director Tim Donaldson. This compostable waste collection service did away with the typical eco-warrior aesthetic for its packaging (Image credit: Seachange / We Compost)Īuckland-based compostable waste collection service We Compost turned to Seachange to help it come up with a brand strategy that speaks to an audience beyond the eco-warriors, and better reflects the work it’s doing. Bold colours and patterns aim to create on-shelf standout in busy retail environments. After three years spent prototyping, Superunion combined these forms with those of an organic cell structure to create packs that can stack using interlocking ridges. The identity concept is inspired by "the Chinese ethos of achieving a 'healthy mind in a healthy body',' according to Superunion, with the packaging design giving a contemporary twist to shapes found in the traditional Chinese pottery. Looking to target younger Chinese people, the idea was to move beyond visuals associated with traditional medicines and toward Western approaches to wellness. Briefed to create a new identity for Motiv from Tong Ren Tang (China's oldest healthcare brand, founded in 1669), it aimed for a "perfect balance of heritage and modernity" in the new vitamin supplement designs. Add a personal touch for flair or professional branding.This project delves into Chinese heritage (Image credit: Superunion)Ī recent project from branding agency behemoth Superunion (opens in new tab) saw it delve into the world of Chinese healthcare heritage. ![]() They can also be reused multiple times for convenience and versatility. The boxes are made from durable materials that are also recyclable for an eco-friendly option. Shop and create a custom box for a variety of uses when shopping on. These durable boxes are also ideal for storage to keep personal effects in a neat and protected container. If using for special gift packaging, add an inscribed message or initials. For company use, add brand names or logos to the front and sides. The custom printed boxes may be selected from bright solid colors or fun printed patterns. Choose boxes in shapes such as rectangular or circular. The sizes of the custom packaging boxes are ideal for storing items from fine jewelry to bulky shoes. For added convenience, browse options with carrying handles. The custom box may be lined with paper or cushions to keep breakable items protected while transporting or shipping. The inner compartments are spacious but may also feature separated compartments to store multiple items. Other variations may use other durable materials such as plastic. The custom shipping boxes are commonly made of cardboard. Shop affordable options and large sets when browsing collections on. The custom packaging boxes are bright in color and can be used for advertisement purposes. Choose from a range of sizes and shapes that meet postal standards for shipping. About products and suppliers: Find a unique storage solution or ship items in style with a custom box sold on.
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